Inspired by the
great outdoors.
Hybrid Fashion
designed in Sweden.

Hybrid Fashion

We Design Hybrid Fashion

We carefully select the best innovations, materials 
and designs from the outdoor world and translate that knowledge into wearable fashion, apparels and accessories that meets the contemporary expectations of a modern consumer who identifies with scandinavian design

Our Brand Lab


We’re constantly working to find the most advanced materials and textiles on the planet (and sometimes outside this planet) to ensure a product that inspires you to push your limits.

Our inspiration

Our inspiration

A carefully chosen line of fashionable products and apparels with designs, innovations and materials derived from the great outdoors.

Our heritage

This is our place of birth, our heritage, source of inspiration and brand lab

Our Products