With more than 40 years in the business of making great Scandinavian outdoor products used in extreme environments, our Swedish founders set out on a mission to bring the best innovations down from the biggest mountains into the world of urban scenery.

We have since then created Scandinavian fashion that inspires and empowers people to explore outdoor and urban frontiers.

We create functional hybrid collections taking the best technical innovations and mixing them with contemporary fashion. We select high quality fabrics developed for each specific purpose.

At times waterproof and breathable at times heavy and durable or lightweight when needed. We even use technology that was developed by NASA to keep a warm, even temperature in space. The result is a range of products designed to handle the tough conditions of the mountains while at the same time maintaining a fashionable edge that expresses the high quality of a luxury garment.

We carefully select the best innovations, materials and designs from the outdoor world. Then we translate that knowledge into wearable fashion, apparels and accessories that meets the contemporary expectations of a modern consumer who identifies with Scandinavian design.

Our design clearly express the heritage of the brand; luxury garments for mountain sports and activities in extreme cold. We adapt to the modern hybrid lifestyle of today. Evolving from function, mixing performance with Tech & Fashion fabrics together with high quality trims for a contemporary modern look.